Shoppers consistently interact with a product or service multiple times online before making a purchase in a physical store. Taking that into consideration, how should you approach your omnichannel strategy?

  • Create a separate marketing strategy for online and offline channels
  • Find different offline advertising channels to reach your customers
  • Encourage customers to shop in your preferred channel
  • Meet customers wherever they’re at in their digital shopping journey

Leave a Reply

Your email address will not be published. Required fields are marked *