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Which is a benefit of using a Lightbox ad?
You can be charged only for click–throughs You can run it on both the Search…
ByJames is marketing an online training course and wants to improve his campaign performance. He analyzes the conversion-tracking data and realizes most course registrations are coming from Atlanta, GA. What should he do?
Lower the bid for inventory targeting that region Limit the number of times an individual…
Remarketing is targeting ads to people who’ve already visited:
your website as they browse websites and use apps on the Display Network competitors’ websites…
Why is it beneficial to include a text ad in the same ad group as an image ad when advertising on the Display Network?
It ensures maximum coverage because some publishers don’t accept all ad formats Image ads don’t…