Why is it beneficial to include a text ad in the same ad group as an image ad when advertising on the Display Network?

Written by Justin Foley in Google Ads Display Certification Answers Last Updated September 3, 2023
  • It ensures maximum coverage because some publishers don’t accept all ad formats
  • Image ads don’t perform as well on the Display Network
  • Text ads don’t perform as well on the Display Network
  • It ensures one of the ad formats will win the auction and show on a publisher site

The correct answer is:

  • It ensures maximum coverage because some publishers don’t accept all ad formats.

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