Modcloth, a popular online fashion retailer, recently ran a promotion that encourages users to pick a style of fashion based on their unique interests and goals as fashion forward consumers. This showcases that the brand:

  • Understand their personas and their consumer preferences.
  • Believe that less is more by delivering their content as concisely as possible.
  • Associate certain keywords like “catwalk” and “country” with their brand.
  • Cater to an exclusive clientele who needs to look fresh off the catwalk.

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