Mariah is performing an SEO competitive analysis on her client’s website. She identifies that their backlink profile is relatively weak, primarily because her client believes backlinks are a trend and isn’t interested in investing in them. However, she notices that their top competitors have received backlinks from a few reputable news agencies and aggregator sites. As a result, they are outranking her client in the SERPs. How should Mariah approach this situation with her client?

Written by Justin Foley in HubSpot SEO II Certification Answers Last Updated December 3, 2022

Mariah should educate her client on the value provided by high-quality backlinks, then suggest a strategy of approaching the same sites which link to their competitors and ask for a similar backlink to their website.
Mariah should send her client information from popular SEO blogs about backlinks, then propose that she start a cold outreach campaign to 100 relevant websites to ask for links.
Mariah should instead focus on content marketing and creating more high-quality blog posts.

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