Is it a best practice to select multiple private marketplace deals on the same line item?

Written by Justin Foley in Amazon DSP Advanced Certification Answers Last Updated December 4, 2022

• No. You should separate deals into their own line items. Deals can have varying floors which can require customized settings for each line item.
• Yes. You should group all deals into a single line since it saves time.
• Yes. Amazon DSP will know the specific bid settings for the various deals running on the same line item.

Justin Foley

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