- Rely on the information in the persona and ignore apparent differences. Personas often contain information that people don’t know about themselves and should be trusted over anything the individual person says.
- Focus on serving the person using the information they provide even if it doesn’t match the persona. If the same discrepancy comes up repeatedly, the persona might need to be updated.
- Send the person back to marketing. Marketing will nurture the person until they are more qualified for sales outreach and match their persona more closely.
- Create a new persona. In order for personas to be as accurate as possible, your team may need to have almost as many personas as you have prospects, leads, and customers.
Contact engagement Sender reputation Authentication Domain set up Delivery rate The correct answer is: Contact engagement Sender reputation Authentication Domain set up Delivery...
Working on your sender reputation Ensuring proper set up of your email authentication Sending each of your emails to all the contacts in your CRM Being conscious of your delivery rate The...