How is Performance Max for omnichannel goals different from Smart Shopping Campaigns (SSC)?

Written by Justin Foley in Grow Offline Sales Certification Answers Last Updated November 25, 2022

Performance Max offers product specific formats to support markekting objectives of online and omnichannel sales
Performance Max allows users to opt into Smart Bidding, which uses machine learning to optimize bids.
Performance Max allows for marketing objective goals to align with your business goals of online and omnichannel sales.
Performance Max offers the same inventory as SSC, with additional formats to feature products such as YouTube In-Stream, Text Ads, and Display.

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