How is Performance Max for omnichannel goals different from Smart Shopping Campaigns (SSC)?
- Performance Max offers product specific formats to support markekting objectives of online and omnichannel sales
- Performance Max allows users to opt into Smart Bidding, which uses machine learning to optimize bids.
- Performance Max allows for marketing objective goals to align with your business goals of online and omnichannel sales.
- Performance Max offers the same inventory as SSC, with additional formats to feature products such as YouTube In-Stream, Text Ads, and Display.