How do Omnichannel customers behave when making a purchase?
- Omnichannel customers make purchases in-store only and account for disproportionately more sales
- Omnichannel customers interact with a product or service digitally multiple times before purchasing
- Omnichannel customers make purchases in silos, either online and in-person
- Omnichannel customers interact with a product or service at the store versus digitally
