How can thinking of your business as a flywheel foster cross-team collaboration?

Written by Justin Foley in HubSpot Inbound Certification Answers Last Updated January 26, 2023
  • If each team has separate funnels, a flywheel can help them understand how those funnels fit together and support each other.
  • It’s impossible for a funnel to apply to multiple teams.
  • Funnels inevitably cause friction between teams.
  • A flywheel replaces the standard org chart by showing each individual employee and team their relationship to every other employee and team.

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How would you adapt this query to obtain cost and impression metrics by supply_source? SELECT device_type, operating_system, SUM(total_cost)/100000 AS total_cost_dollars, ((SUM(total_cost)/100000)/SUM(impressions))*1000 AS avg_cpm, SUM(impressions) AS impressions FROM dsp_impressions GROUP BY 1,2

SELECT supply_source, SUM(total_cost)/100000000 AS total_cost_dollars, ((SUM(total_cost)/100000000)/SUM(impressions))*1000 AS avg_cpm, SUM(impressions) AS impressions FROM dsp_inventory GROUP BY 1 ...

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