How can advertisers calculate return on ad spend and other cost based metrics?

Written by Justin Foley in Amazon DSP Certification Answers Last Updated December 5, 2022

It is not possible to calculate Return on ad spend and other cost based metrics.
Return on ad spend and other cost based metrics are available within your Amazon Attribution console.
Calculate cost efficiency metrics, such as Return on ad spend, Cost per purchase, and Cost per DPV, by exporting your Amazon Attribution reporting and adding in your media cost offline.
Register for Amazon Attribution cost reports.

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