Contoso Kitchen Supplies are running product ads. When a searcher clicks on their ad, which of the following happens? Select all that apply.

  • Contoso Kitchen Supplies will be charged per 1000 impressions of their product ad.
  • Contoso Kitchen Supplies will be charged on a cost per click basis.
  • The ad expands into a pop up description of the product within the search engine results page.
  • The searcher will be sent to the Contoso Kitchen Supplies’ website.

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