- It has customer testimonials on the homepage that tell real-world stories of why to use the product.
- It includes the destination and date search form that most visitors come looking for up front, guiding visitors to the logical next step.
- It’s easy to consume. The impactful image almost acts like a story.
- The primary call-to-action (“Search”) contrasts with the background and stands out; but the secondary call-to-action for hosts is visible above the fold, too.
SELECT supply_source, SUM(total_cost)/100000000 AS total_cost_dollars, ((SUM(total_cost)/100000000)/SUM(impressions))*1000 AS avg_cpm, SUM(impressions) AS impressions FROM dsp_inventory GROUP BY 1 ...
False True The correct answer is: True