After you’ve exported Google Analytics data to BigQuery, what can you do with your data?
- You can use SQL to query your data to answer questions and gain insights into your products, users, and channels
- You can use audiences to target website experiments and test variants of your web pages
- You can access app-specific reports such as crash data, notification effectiveness, and deep-link performance
- You can use conversions for ad campaign bidding, and audiences to target ad campaigns
