After exporting Google Analytics data to BigQuery, what new opportunity do you have to use your data?

  • You can use SQL to query your data to answer questions and gain insights into your products, users, and channels
  • You can access app-specific reports such as crash data, notification effectiveness, and deep-link performance
  • You can use conversions for ad campaign bidding, and audiences to target ad campaigns
  • You can use audiences to target website experiments and test variants of your web pages

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