- collecting data and user insights on the performance of online advertising campaigns
- running marketing experiments to see which version of an ad connects better with your audience
- quantifying the number of digital views or engagements of a piece of content
- finding and analyzing search terms that people enter into search engines
SELECT supply_source, SUM(total_cost)/100000000 AS total_cost_dollars, ((SUM(total_cost)/100000000)/SUM(impressions))*1000 AS avg_cpm, SUM(impressions) AS impressions FROM dsp_inventory GROUP BY 1 ...
False True The correct answer is: True