You’re running an email campaign and the last email you sent had a click-through rate of 2.9%, while your campaign’s average CTR is 3.3%. Your industry’s benchmark for CTR’s is 1.4%. Which of the following is an accurate description of this data?

• You’re performing above the industry average, so the discrepancies in data do not matter beyond that.
• Your last email is more compelling than your overall campaign’s emails, but you’re not performing as well as your overall industry.
• Your last email was not as compelling as the other emails in your campaign, but you’re doing well compared to others in your industry.
• Your last email is more compelling than your overall campaign’s emails, and you’re performing well above your industry’s average.

The correct answer is:

• Your last email is more compelling than your overall campaign’s emails, but you’re not performing as well as your overall industry.