You’re running a campaign for a shoe company and notice that the sales trends show many customers are adding shoes to their shopping cart, but not buying them. How can you bring those customers back to actually buy the shoes?

Written by Justin Foley in Google Ads Display Certification Answers Last Updated September 3, 2023

Launch a new marketing video
Create a remarketing list segment for shopping cart abandoners
Send an email blast to all of your newsletter subscribers
Launch a new search campaign

The correct answer is:

Create a remarketing list segment for shopping cart abandoners.

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