You’re collaborating with a video editing team on a social media campaign targeting a diverse, international audience. A team member suggests that text overlays or captions aren’t needed since the video’s audio is clear. How do you respond?

• Recommend the inclusion of background music instead of text overlays or captions, as it can set the mood and keep viewers engaged regardless of the clarity of the audio.
• Suggest they focus on enhancing the video’s visual elements, instead, arguing that if the visuals are compelling, viewers won’t need text overlays or captions.
• Agree with the team member, emphasizing that clear audio eliminates the need for text overlays or captions.
• Object, explaining that text overlays and captions can increase accessibility and comprehension, especially for non-native speakers or viewers in noisy environments.

The correct answer is:

• Object, explaining that text overlays and captions can increase accessibility and comprehension, especially for non-native speakers or viewers in noisy environments.