Your marketing company has created an enticing ad that receives many clicks relative to impressions. What effect could the ad have on the Google Ads auction?

• The ad could lead to a higher cost-per-click for the advertiser.
• The higher expected click-through rate could lead to a higher Ad Rank.
• The ad’s quality could reduce cost-per-click by at least 40%.
• The advertiser could receive more bids in the auction.

The correct answer is:

• The higher expected click-through rate could lead to a higher Ad Rank.