Your client runs an ad that gets a high number of clicks relative to the number of impressions. What impact could this ad have on the Google Ads auction?

• The ad quality could lower cost-per-click by 40% or more.
• The ad could help the advertiser receive more bids in the auction.
• The ad click-through rate could lead to a higher Ad Rank.
• The ad could increase the cost-per-click for the advertiser.

The correct answer is:

• The ad click-through rate could lead to a higher Ad Rank.