Your client is wondering how Search Ads 360 intraday bidding differs from Google Ads auction-time bidding. What do you tell them?

• You tell them that Search Ads 360 intraday bidding overrides device, location, and bid adjustments, while Google Ads auction-time bidding sets device, location, and bid adjustments.
• You tell them that Search Ads 360 intraday bidding helps set precise bids for every auction, while Google Ads auction-time bidding sets up portfolio bid strategies spanning multiple search engines.
• You tell them that Search Ads 360 intraday bidding optimizes bids in real time, while Google Ads auction-time bidding adjusts bids several times a day.
• You tell them that Search Ads 360 intraday bidding adjusts bids several times a day, while Google Ads auction-time bidding optimizes bids in real time.

The correct answer is:

• You tell them that Search Ads 360 intraday bidding adjusts bids several times a day, while Google Ads auction-time bidding optimizes bids in real time.