Your client is a busy florist who changes the keywords in their campaign frequently in order to reflect sales from the previous week. Along with their data-driven attribution model in Search Ads 360, what should your client use to make sure their campaigns are updated properly?

  • They should use custom channel groupings.
  • They should use keyword groupings.
  • They should use multichannel groupings.
  • They should use automated channel groupings.

The correct answer is:

  • They should use automated channel groupings.