Your client has a cupcake shop in a hard–to–find alley in San Francisco. She’s advertising on the Display Network. What’s the best way to help people find her?

• Prominently feature her street address in bold text
• Advertise on the Search Network as well as the Display Network
• Add a map showing her location to her ads
• Add a location extension to her ad

The correct answer is:

• Add a location extension to her ad.