Your client, a world-renowned jewelry designer, set up custom columns in Search Ads 360 to review their performance for the previous month. When they go back to consider their specific bid strategy performance, they get an error. What could be the reason for this?

• Their bids were too low to show any performance.
• Their bids were too high to show any performance.
• Bid strategy performance isn’t a business goal of theirs.
• Bid strategy performance isn’t reported in custom columns.

The correct answer is:

• Bid strategy performance isn’t reported in custom columns.