Your client, a pet food manufacturer, uses Google Analytics 4 (GA4) to track conversions of their new cat food product. GA4 then passes that data back to Search Ads 360. How does this client benefit from using GA4?

  • GA4 applies budget bid strategies.
  • GA4 tracks performance.
  • GA4 automates workflows.
  • GA4 optimizes keyword creations.

The correct answer is:

  • GA4 automates workflows.