Your client, a manufacturer of camping equipment, wants to maximize conversions at a specific target spend. What would their Search Ads 360 bidding strategy be?

• It would be target cost-per-acquisition (tCPA).
• It would be target return on ad spend (tROAS).
• It would be to budget bid strategies for clicks.
• It would be to budget bid strategies for conversions.

The correct answer is:

• It would be to budget bid strategies for conversions.