You learn from your retail client that they want to define and view specific parts of their Google Ads data using custom columns. What are two types of custom columns they should use in Search Ads 360?

• They should use custom formula and custom conversion.
• They should use custom dimension and custom formula.
• They should use custom formula and custom labels.
• They should use custom conversion and custom labels.

The correct answer is:

• They should use custom formula and custom conversion.