You are advising a team of video content creators who are targeting a Gen Z audience. One of the creators mentions incorporating a technique they heard about called the ‘millennial pause’ into their editing style. How do you respond?

• Advise them that it’s a brief pause considered “uncool” by Gen Z, and hence might not be the best approach for their target audience.
• Explain that the “millennial pause” is a technique where creators purposefully create content that caters specifically to millennial interests, which might not resonate with a Gen Z audience.
• Note that although the “millennial pause” can add suspense to videos, Gen Z viewers are more attracted to authenticity and less to artificially created tension.
• Define it as a thoughtful pause that allows viewers to better understand the content, often appreciated by more often by a Gen Y audience.

The correct answer is:

• Advise them that it’s a brief pause considered “uncool” by Gen Z, and hence might not be the best approach for their target audience.