Why might there be a difference in the conversion date between Google Ads and Google Analytics?

Written by Justin Foley in Google Ads Measurement Certification Answers Last Updated May 11, 2023

There might be a difference because Google Analytics can’t attribute conversions to a date for an impressioin, whereas Google Ads
There might be a difference because Google Analytics attributes conversions to the date of the impression that caused the
There might be a difference because Google Analytics attributes conversions to the day they happen, not to the date of the impression that caused the conversion.
There might be a difference because Google Ads attributes conversions to the day they happen, not to the date of the click that caused the conversion.

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How would you adapt this query to obtain cost and impression metrics by supply_source? SELECT device_type, operating_system, SUM(total_cost)/100000 AS total_cost_dollars, ((SUM(total_cost)/100000)/SUM(impressions))*1000 AS avg_cpm, SUM(impressions) AS impressions FROM dsp_impressions GROUP BY 1,2

SELECT supply_source, SUM(total_cost)/100000000 AS total_cost_dollars, ((SUM(total_cost)/100000000)/SUM(impressions))*1000 AS avg_cpm, SUM(impressions) AS impressions FROM dsp_inventory GROUP BY 1 ...

Performance reporting, such as Path to Conversion reporting, can be constrained to specific conversion events (e.g. purchases of a specific ASIN).

False True The correct answer is: True

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