- To track sales and events that happen on a website
- To track sales that happen off a website from website leads
- To use third-party data to improve their offline lead measurement
- To improve the measurement of online conversions
SELECT supply_source, SUM(total_cost)/100000000 AS total_cost_dollars, ((SUM(total_cost)/100000000)/SUM(impressions))*1000 AS avg_cpm, SUM(impressions) AS impressions FROM dsp_inventory GROUP BY 1 ...
False True The correct answer is: True