Select all that apply. Why is user-generated content (UGC) important for social commerce?

• It helps build trust and credibility.
• It carries a risk of negative or misleading content.
• It comes with a lack of control over content quality.
• It increases customer engagement.
• It drives conversions and generates buzz.

The correct answer is:

• It helps build trust and credibility.
• It increases customer engagement.
• It drives conversions and generates buzz.