Why is it beneficial to include a text ad in the same ad group as an image ad when advertising on the Display Network?

• It ensures maximum coverage because some publishers don’t accept all ad formats
• Image ads don’t perform as well on the Display Network
• Text ads don’t perform as well on the Display Network
• It ensures one of the ad formats will win the auction and show on a publisher site

The correct answer is:

• It ensures maximum coverage because some publishers don’t accept all ad formats.