- Because not bidding efficiently can make you miss valuable conversions
- Because user intent and the likelihood to complete valuable actions for your business don’t change according to location, time, or device
- Because the customer journey has become more complex and bids should therefore be based on general user behavior.
- Because the right bid can often be a hard-to-reach static target
The correct answer is:
- Because not bidding efficiently can make you miss valuable conversions.
