While working with your agency client, you learn they want to both drive conversions and track how those conversions are prompting users to enroll in their weekly newsletter distribution list. What should you set up in Search Ads 360, apart from your client’s data-driven attribution model?

You should set up custom channel groupings.
You should set up keyword groupings.
You should set up multichannel groupings.
You should set up automated channel groupings.

The correct answer is:

You should set up custom channel groupings.