While working with a national florist retailer, you learn that they set a target return on ad spend (tROAS) bid strategy in Search Ads 360 then noticed limited consistency plus minimal automation after evaluating the strategy’s outcome. Why might that be?

• Because they only started the evaluation after the fourth week.
• Because they only started the evaluation between one to two weeks.
• Because they reviewed their performance data after conversion delay cycles had already passed.
• Because they didn’t make any optimizations or adjustments after the bid strategy launch.

The correct answer is:

• Because they only started the evaluation between one to two weeks.