Which of these use cases can be achieved when using Amazon Ads events in conjunction with first-party inputs?

  • Understanding top audience attributes of those exposed to Amazon DSP campaigns
  • Attribution of on-Amazon conversion events to Amazon Ads media events
  • Understanding the overlap of those exposed to Amazon DSP campaigns and those exposed to sponsored ads campaigns
  • Attribution of offline conversion events to Amazon Ads media events

The correct answer is:

  • Attribution of offline conversion events to Amazon Ads media events