Select all that apply. Which of the following are principles of the CAN-SPAM Act?

• You can’t have deceptive subject lines.
• Your message must include a valid physical postal address.
• Your message must include a valid in-country phone number.
• Your message must have a clear mechanism for recipients to opt out — in other words, an “unsubscribe” button.

The correct answer is:

• You can’t have deceptive subject lines.
• Your message must include a valid physical postal address.
• Your message must have a clear mechanism for recipients to opt out — in other words, an “unsubscribe” button.