Which ad format is recommended for getting more users for your app, as well as finding users who are likely to complete in-app actions?

Written by Justin Foley in Google Ads Display Certification Answers Last Updated September 3, 2023
  • Display ads with location extensions
  • Universal app campaigns
  • Lightbox ads
  • TrueView ads

The correct answer is:

  • Universal app campaigns.

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How would you adapt this query to obtain cost and impression metrics by supply_source? SELECT device_type, operating_system, SUM(total_cost)/100000 AS total_cost_dollars, ((SUM(total_cost)/100000)/SUM(impressions))*1000 AS avg_cpm, SUM(impressions) AS impressions FROM dsp_impressions GROUP BY 1,2

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