When optimizing for the Display Network, a clear call–to–action (CTA) in the ad text is important in order to:

Written by Justin Foley in Google Ads Display Certification Answers Last Updated September 3, 2023

increase overall impressions for the ad
identify the traffic to your website that was generated by AdWords ads
improve the Quality Score of the ad on all Google properties
set expectations for customers who are in various stages of the buying cycle

The correct answer is:

set expectations for customers who are in various stages of the buying cycle.

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