When analyzing the relationship between frequency and purchase rate, what actionable insight can you leverage for campaign optimization?

Justin Foley
November 25, 2023
Amazon Marketing Cloud Certification Answers

Removing the frequency cap because more impressions always leads to more conversions
Setting the frequency cap to maximize reach
Setting the frequency cap to maximize purchase rate while limiting waste or over delivery

The correct answer is:

Setting the frequency cap to maximize purchase rate while limiting waste or over delivery