What’s the variable that determines whether or not a Search ad shows in the results for a query, and what position it appears in?

Written by Justin Foley in Google Ads Search Certification Answers Last Updated September 3, 2023
  • Ad Rank determines this. It’s based on a variety of factors to show useful ads.
  • Ad quality determines this. It’s based on ad and website relevance.
  • Bids determines this. It’s based on how much marketers will pay for a click.
  • Asset impact determines this. It’s based on sitelinks and image assets.

The correct answer is:

  • Ad Rank determines this. It’s based on a variety of factors to show useful ads.

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How would you adapt this query to obtain cost and impression metrics by supply_source? SELECT device_type, operating_system, SUM(total_cost)/100000 AS total_cost_dollars, ((SUM(total_cost)/100000)/SUM(impressions))*1000 AS avg_cpm, SUM(impressions) AS impressions FROM dsp_impressions GROUP BY 1,2

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