What’s a click-through rate?

• The percentage of successful deliveries post-send
• The percentage of emails that are undelivered and returned to the sender
• The percentage of recipients who clicked a link in your email out of those who opened it
• The percentage of email recipients who completed the desired action after clicking on a link within the email

The correct answer is:

• The percentage of recipients who clicked a link in your email out of those who opened it.