What is the primary issue with how Apple’s iOS15 and Mail Privacy Protection feature impacts email metrics?
- It can give the impression that your spam rate is higher than it actually is.
- It can give the impression that your unsubscribe rate is lower than it actually is.
- It can give the impression that your open rate is higher than it actually is.
- It can give the impression that your click-through rate is lower than it actually is.
The correct answer is:
- It can give the impression that your open rate is higher than it actually is.