What is an exploratory query?

• A query that tests whether a specific supply source may prove valuable for your campaign’s key performance indicators (KPIs)
• A query that asseses the efficacy of your marketing strategy; insights from this type of query can be used to refine your Amazon Ads media mix
• A query run to understand what is live within your connected Amazon Ads accounts or to quickly get campaign IDs or other values used to filter in another query
• A query that tests whether a specific audience segment or segments may prove valuable for your campaign’s key performance indicators (KPIs)

The correct answer is:

• A query run to understand what is live within your connected Amazon Ads accounts or to quickly get campaign IDs or other values used to filter in another query