What does it mean when ad campaigns are optimized by Google’s AI?

  • They use AI and machine learning technology to predict what will achieve the best conversion outcomes to optimize bidding, creative, etc.
  • They use basic tasks, then software, to automate those tasks, and the process has all the necessary data.
  • They use rules-based attribution and software to achieve desired AI-friendly outcomes to influence the process and avoid optimizing for those outcomes.
  • They use data-driven attribution to automate tasks., and the process has all the necessary data.

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