- They use AI and machine learning technology to predict what will achieve the best conversion outcomes to optimize bidding, creative, etc.
- They use basic tasks, then software, to automate those tasks, and the process has all the necessary data.
- They use rules-based attribution and software to achieve desired AI-friendly outcomes to influence the process and avoid optimizing for those outcomes.
- They use data-driven attribution to automate tasks., and the process has all the necessary data.
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