What can you do by creating a separate campaign that’s targeted only to the Display Network?

  • Set a separate placement bid at the ad group level
  • Set specific maximum cost–per–click (CPC) bids for automatic placements
  • Exclude irrelevant placements and categories
  • Allocate budget and control spend more effectively across campaigns

The correct answer is:

  • Allocate budget and control spend more effectively across campaigns.

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