To describe Google Tag Manager, what two capabilities would you choose? Choose two.

Written by Justin Foley in Google Ads Measurement Certification Answers Last Updated May 11, 2023
  • You’d say it can only be used to deploy and modify third-party tags.
  • You’d say it has collaboration and versioning capabilities.
  • You’d say it’s a JavaScript framework that’s used to add Google tags directly to web pages.
  • You’d say it allows you to quickly and easily update tags on your website or mobile app from a web interface.

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link to How would you adapt this query to obtain cost and impression metrics by supply_source? SELECT device_type, operating_system, SUM(total_cost)/100000 AS total_cost_dollars, ((SUM(total_cost)/100000)/SUM(impressions))*1000 AS avg_cpm, SUM(impressions) AS impressions FROM dsp_impressions GROUP BY 1,2

How would you adapt this query to obtain cost and impression metrics by supply_source? SELECT device_type, operating_system, SUM(total_cost)/100000 AS total_cost_dollars, ((SUM(total_cost)/100000)/SUM(impressions))*1000 AS avg_cpm, SUM(impressions) AS impressions FROM dsp_impressions GROUP BY 1,2

SELECT supply_source, SUM(total_cost)/100000000 AS total_cost_dollars, ((SUM(total_cost)/100000000)/SUM(impressions))*1000 AS avg_cpm, SUM(impressions) AS impressions FROM dsp_inventory GROUP BY 1 ...

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