Which of the following statements is true?

• Automation is a best practice only used by enterprise level organizations when scalability becomes a priority that can’t be ignored.
• Automation allows for higher productivity and efficiency while creating more fluid touchpoints with your contacts.
• Automation is dependent on a certain number of personalization tokens being present in an email.
• Automation replaces the need for a segmentation strategy, as triggered emails mitigate the risks of sending unspecified content to contacts.

The correct answer is:

• Automation allows for higher productivity and efficiency while creating more fluid touchpoints with your contacts.