Samira recently opened an online potted plant store and needs to promote it. She has chosen Google Ads because it offers advertisers different campaign types that determine where ads will appear and in what format they will display when viewed. What Google campaign type will help her reach her most valuable audiences?

• TV campaigns, which promote her products directly to consumers while they’re watching their favorite network and cable TV programs.
• Shopping campaigns, which promote her products by giving consumers detailed information about what she’s selling before they click her ad.
• Social media campaigns, which showcase her products to users while they browse their favorite social-media platforms.
• App campaigns, which can increase engagement, app installs, and even in-app actions, such as ordering her products.

The correct answer is:

• Shopping campaigns, which promote her products by giving consumers detailed information about what she’s selling before they click her ad.